D Listers will eat kangaroo testicles, check into rehab or, in the case of Ssh! you know who, insult an entire sub-continent just to stay in the public eye. They should move to Bolton, where merely producing sliced white bread leads to superstar status. Lancashire bakers Johnathon and Brett Warburton spend their days dodging the sort of Muppets you dread sharing a long train journey with. The company claims to have based its campaign on the film Being John Malkovich - a half baked idea some might say, but I, for one, can’t get their brand out of my loaf.
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