When they brainstormed this car crash of a commercial, were the creatives at Soho ad agency, Fallon, high on E numbers? Since the one time Czech laughing stock was taken over by the volks at Volkswagen, Skoda has gone from continental joke to offering plenty of poke for your Euro. Bigging up the roomy, reliable supermini’s slick ride, firm grip, quiet engine, fuel economy and overall nippiness was no match for the smart cookies at Fallon’s half baked Big Idea. Set to Julie Andrew’s sugary meringue, confectioners knock up a repli-car in jam, sponge, syrup and jelly - the sort of gateau any clued-up kid would be humiliated to receive beyond his sixth birthday. Who’d be seen dead in a Skoda now, you fruitcakes?
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