MFI’s ads are even more irritating than their rivals’ unfathomable flatpack instruction manuals. A Khmer Rouge throwback lambasts her man for leaving the loo seat up; a virago harangues hers for ironing his trousers too slowly; while a well-lagged bolier berates tubby hubby for chatting up a younger model (can’t imagine why he would). ‘You’ll feel right at home’ intones voiceover. Would that be one with bars on the windows? For when Serial Mom almost murders teenage daughter for staying out late, it becomes clear these desperate housewives don’t so much need new fitted units as a secure unit and intensive therapy.
NB The company had ceased trading by 19 December 2008
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