Combining naturally occuring stanols with rapeseed oil extracts doesn’t exactly sound like rocket science and the brand name - bene (good) c(h)ol(esterol), geddit? - surely took all of ten seconds to come up with, so how come Benecol’s products seem so expensive? Could it be down to a seemingly big budget allegorical represenation of the brand’s claims to block nasty gunk from entering the blood stream? Benecol’s impassive turban-clad disciples suggest some sinister religious sect and wearing the Finnish manufacturer’s naff leisurewear (in Sweden’s national colours) might be enough to bump up anybody’s blood pressure.
http://www.youtube.com/watch?v=EN-UN3KgAbY
No comments:
Post a Comment