Tuesday, 25 January 2011

Lurpak



Lurpak’s handsomely shot commercial might just cause a Delia-style spike in egg sales. Contemplating a ‘post-work dinner in a box,’ Fridge Forager asks himself ‘what would the French do?’ and duly whips up a cheese omelette. All baveuse goo and wibbly, I could murder one right now. But what a vrai Français would do in this scenario is actually quite different. After his constitutional cinq-à-sept, nookie in the arms of une belle blonde, Monsieur Married would fire home for dutiful, waiting wifey’s signature blanquette de veau. After a vat of Vouvray at the nearest tabac, Monsieur single garçon would grab something (in a box) from Dallas Burger, the faux American joint that ousted Brasserie la Belle Époque on la Place de l'Eglise. And if he does conjure up an omelette from scratch, any Frenchman worth his salt prefers unsalted de Normandie, to (slightly salted) de Danemark, n'est-ce pas?

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