Alfa Romeo

Having attended many Milan fashion shows, my conclusion is that high-flown concept too often translates as style over substance. Ditto Alfa’s vacuous ads. I imagine the hot bloods at HQ see Uma Thurman as all sleek sophistication and sexy edge, her CV a metaphor for their car’s performance. But for every full throttle Pulp Fiction there’s a rusty clunker: The Avengers; Batman & Robin; Even Cowgirls Get The Blues. Why ‘Giulietta’, a beauty doomed to a fatal car crash romance? Why the line from a different Shakespearean work, The Tempest?  Are the car’s qualities merely illusory? Why the Stephen King-creepy, back-seat mini-Umas? Don’t get me wrong: I love Italians dearly, even when the fanciful souls are coming out with a load of utter Bolognese.

http://www.youtube.com/watch?v=cjZI_91zpK0 

Totaljobs.com

‘Last Sunday, half way down Cholmondeley Road, one alarm clock was locked in conversation with another alarm clock’ narrates Children’s Hour TV man. The topic? Its new job. .A relic of the 1951 Festival of Britain, it has secured employment via TotalJobs.com which, given the fragile state of the economy and the sort of blatant ageism in the workplace that spurred on Botox-refusing dumped Countryfile presenter Miriam O’Reilly to sue the BBC, is pretty impressive, all things considered. If you too are seeking work, log on pronto. Call it an educated guess, but if this particular company is so unloved it’s reduced to hiring ancient timepieces, Human Resources will surely be keen to hear from actual humans? A lorry driving alarm clock? Gotta be some kind of a wind-up!