Lurpak

Lurpak’s handsomely shot commercial might just cause a Delia-style spike in egg sales. Contemplating a ‘post-work dinner in a box,’ Fridge Forager asks himself ‘what would the French do?’ and duly whips up a cheese omelette. All baveuse goo and wibbly, I could murder one right now. But what a vrai Français would do in this scenario is actually quite different. After his constitutional cinq-à-sept, nookie in the arms of une belle blonde, Monsieur Married would fire home for dutiful, waiting wifey’s signature blanquette de veau. After a vat of Vouvray at the nearest tabac, Monsieur single garçon would grab something (in a box) from Dallas Burger, the faux American joint that ousted Brasserie la Belle Époque on la Place de l'Eglise. And if he does conjure up an omelette from scratch, any Frenchman worth his salt prefers unsalted de Normandie, to (slightly salted) de Danemark, n'est-ce pas?

http://creativity-online.com/work/lurpak-kitchen-odyssey/22159

The Co-Op

Joe Bloggs dreads the time-consuming weekly shop at a distant superstore. Nor is he keen on that universally hated chore, chucking old sausages in the bin (you what?);  not when he could be playing hide the sausage in bed with his ‘darling wife’.  At least, that’s what I take a cameo appearance by a roaring lion to signify; although Joe might intend it as a metaphor for a family outing to the local safari park. In Co-op: The Movie 2 - a separate, equally protracted, doubly irritating monologue, scripted in the saccharine style of a ‘Love Is’ wall-hanging - gooey-wooey wifey agrees that shopping locally is the solution. Marital bliss restored! The Co-op is proud of its divi but the divvy that dreamt up this over-egged, cheesy souffle should be reduced to clear alongwith the sausages Joe just can’t resist. 

 http://tinyurl.com/26wdao8