Dovetailing neatly with our current fascination with all things Mad Men and The Hour is this 1950s style infomercial. Hit by a reported 16% decline in lager sales en Grande Bretagne, le Président of le monde’s biggest brewing conglomerate waxes lyrical about their latest bright idée. Pouring fizzy apple-based alcoholic libations over ice cubes isn’t innovative of course; his rivals have long been at it, hoping to convince us the drink isn’t exclusively for mosh pit headbangers, cash-strapped students and street drinkers. Indeed, walk up to a bar and order not cider but ‘cidre’ and everyone will be wowed by your Continental élan. Now, how long before some marketing tossre tries the same with Tizre?
