For a decade, Dawn French was the enthusiastic face of Terry’s Chocolate Orange. As a brand ambassador, hers always struck me as a curious appointment. With vast swathes of the population desperately fighting the flab, where was the logic in ads whose subtext surely implied ‘dig in and you too could soon be popping into Evans Outsize in your quest to find the perfect black shroud and beaded moo moo’? A recent straw poll of Twitter foodies revealed scant appetite for Kraft’s sugary confection. Will these ‘smashing’ commercials make converts? I doubt it: so irritating is the hammering and banging within, you’d be forgiven for hurling any TCO you might have to hand straight at your TV screen. But as they appear virtually indestructible I wouldn’t go there. £499 at Curry’s is a lot to pay for a quick choccie fix.
See TV commercial here: http://tinyurl.com/2fbwdcm
